Question 1

Who is this for?

Accepted Answer

SaaS and ecommerce teams with one stubborn metric: activation, retention or churn. Too early for real customer signal? I’ll tell you, and save us both a quarter.

Question 2

Is it just email?

Accepted Answer

Nope. I work across three connected areas: lifecycle and retention, conversion and web, and AI and automation. Stuck numbers like to hide in the gaps between them, so I look at the whole flow, not one channel.

Question 3

How soon will the numbers move?

Accepted Answer

Depends on the engagement. A Teardown hands you findings and your next three moves in one week. A Build runs 6 to 12 weeks. I won’t promise a number before I’ve seen your data. For a sense of scale: at Mogo, activation went from 24% to 38% in two months.

Question 4

What does it cost?

Accepted Answer

Always a fixed fee, quoted before anything starts. No hourly meter ticking away in the background. The free 30-minute call is where we work out which shape fits.

Question 5

Can we start small?

Accepted Answer

Yes, that’s the idea. Send a note, take a free call, get a fixed-fee proposal. You can step away at any point and keep what you’ve got. The smallest engagement is a one-week Teardown.

Question 6

Do I need a particular email tool or a big team?

Accepted Answer

No. I work in the tools you already have. I’m deepest in Braze, Salesforce Marketing Cloud, HubSpot, Webflow and n8n, and also work with Klaviyo, Iterable and Segment. Need a full agency team? Then I’m probably not the right fit.

Question 7

What do I own at the end?

Accepted Answer

Everything. It’s built with the people who’ll run it, tested, documented and handed over. Owned is done.

Breathe easy.
I'll build a lifecycle
that keeps on growing.

Five moments that decide whether customers stay.

The receipts.

How I help your numbers move.

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Pick your pace.

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Starting is easy. By design.

Before you book.

Tell me what's stuck. I'll tell you what I'd do first.

Thanks. Talk soon.

Breathe easy. I'll build a lifecycle that keeps on growing.