01
Discovery
The business, the audience, and the one job the site has to do. As many conversations as it takes.
What we’ll clarify together
- What the business offers, and who it serves
- The one primary action a visitor should take
- The pages and functionality you need
- Who will look after the site after launch
- Existing brand material, content, systems and access
- Timing constraints and any real launch deadline
- Websites, layouts and visual styles you like
- What you like and hate about each reference
Still fuzzy? We keep talking.
02
Recommendation, scope & a fixed quote
I recommend the right offer and platform. You get scope, price, timeline and revisions in writing.
Priced by project, never by the hour.
The deposit reserves the work. It doesn’t start the clock.
03
Content & design inputs
You hand me the raw material. I send a brief to make it easy.
What you provide
- Accurate business facts: services, products, prices, policies
- Existing text, notes, brochures, decks or other source material
- Approved photographs, testimonials, logos and brand assets
- Any required legal, regulatory or professional wording
- Access to your domain and accounts
- Design pegs: sites you like, and sites you don’t
I shape what you send into pages. I never invent facts, so everything on the site stays accurate.
You approve what goes on the site.
Gate 104
The project start gate
When these are done, the clock starts:
- Signed agreement
- Deposit received
- Scope and page count approved
- Content foundation supplied and confirmed sufficient
- Images, brand assets and account access received
- Delivery method and platform decision recorded
If something’s missing, I’ll tell you exactly what.
Gate 205
Design draft & approval
A design draft settles layout, look and hierarchy before any code.
Unclear decisions come to you.
One round of feedback, then written approval.
06
Development
I build what you approved. Fixed price, so you’re never billed for hours.
Updates at milestones. If the date moves, you’ll know why.
07
My own quality pass
I test it before you see it:
Mobile and the major browsersNavigation, links, buttons, forms and booking flowsContent placement and factual consistencyAccessibility basics and readable contrastPerformance and image sizingSet up for Google and AI searchAnalytics, indexing, domain and standard SSL setup where included
So your first look is a polished one.
08
Your review & revisions
One set of feedback per round.
2 roundson the three smaller sites
1 full-siteon the three bigger sites
Freeif my work doesn’t match the approved design
Quotedanything outside scope, priced before it starts
09
Final approval, payment & launch
Once the site is approved, here’s the launch sequence:
- T–4I run the final quality check
- T–3The remaining project balance is paid
- T–2The site goes live on the agreed domain
- T–1Forms, analytics, domain and SSL verified live
- GOOwnership handed over to you
Launch follows the final payment.
10
After launch
30 days of free fixes after launch.
New features and changes go through Website Care or a quote.
