Selected work · every link is live
Work worth a closer look.
A small, considered set. Apps, brands and people, each built with care and still running today. Best viewed on your phone.
Show me craftconceptsdigital.com/parlato 
Case 01 / 07 · Desktop dictation app · launch site Parlato
The situation A free, private dictation app, up against polished paid tools. What I built A dark, funky launch site with a working demo right in the browser. Try it before you install. What happened Free, private and fully explained in one scroll. Visit craftconceptsdigital.com/parlato 01 · Desktop dictation app · launch site Parlato
↗ Result Free, private and fully explained in one scroll.
The story The situation. A free, private dictation app, up against polished paid tools.
What I built. A dark, funky launch site with a working demo right in the browser. Try it before you install.
Visit the site craftconceptsdigital.com/talaan 
Case 02 / 07 · Meeting notes app · launch site Talaan
The situation Meeting note apps all send a bot to your call. This one doesn’t. What I built A sunny, island-themed launch site, named after the Filipino word for “record.” Calm, clear, one download away. What happened Bot-free notes, explained before your coffee cools. Visit craftconceptsdigital.com/talaan 02 · Meeting notes app · launch site Talaan
↗ Result Bot-free notes, explained before your coffee cools.
The story The situation. Meeting note apps all send a bot to your call. This one doesn’t.
What I built. A sunny, island-themed launch site, named after the Filipino word for “record.” Calm, clear, one download away.
Visit the site kattyco.ca 
Case 03 / 07 · Pet care, Vancouver · hand-built Katty & Co.
The situation Real personality, and nothing online carrying it. What I built A playful, mobile-first site where every route leads to a free meet and greet. What happened Mobile-first, fast, no monthly fee. Visit kattyco.ca 03 · Pet care, Vancouver · hand-built Katty & Co.
↗ Result Mobile-first, fast, no monthly fee.
The story The situation. Real personality, and nothing online carrying it.
What I built. A playful, mobile-first site where every route leads to a free meet and greet.
Visit the site eastvanslp.ca 
Case 04 / 07 · Speech-language pathology · 5 pages East Van SLP
The situation Seven service areas. An audience of worried parents. What I built Five pages, no clinical jargon. Parents find their situation fast. What happened Hand-built, fast, on their own domain. Visit eastvanslp.ca 04 · Speech-language pathology · 5 pages East Van SLP
↗ Result Hand-built, fast, on their own domain.
The story The situation. Seven service areas. An audience of worried parents.
What I built. Five pages, no clinical jargon. Parents find their situation fast.
Visit the site sebastianmunera.mycraftconcepts.com 
Case 05 / 07 · Personal CV page · one page Sebastian Munera
The situation A new grad against hundreds of identical résumés. What I built One page, structured like a pitch, not a job history. What happened One link, readable in ten seconds. Visit sebastianmunera.mycraftconcepts.com 05 · Personal CV page · one page Sebastian Munera
↗ Result One link, readable in ten seconds.
The story The situation. A new grad against hundreds of identical résumés.
What I built. One page, structured like a pitch, not a job history.
Visit the site alejandrafajardo.mycraftconcepts.com 
Case 06 / 07 · Personal CV page · bilingual EN / ES Alejandra Fajardo
The situation Applying in two languages, to two markets. What I built English and Spanish behind one toggle. What happened One link for any recruiter, in their language. Visit alejandrafajardo.mycraftconcepts.com 06 · Personal CV page · bilingual EN / ES Alejandra Fajardo
↗ Result One link for any recruiter, in their language.
The story The situation. Applying in two languages, to two markets.
What I built. English and Spanish behind one toggle.
Visit the site intelligentinvesting.ai 
Case 07 / 07 · SaaS platform · Webflow · five sites Intelligent Investing
The situation Five product sites pulling in different directions, with tracking bolted on. What I built Rebuilt in Webflow, SEO built in. One system, five front doors. What happened Qualified organic traffic doubled within 90 days. Visit intelligentinvesting.ai Related: the winback I ran for them → 07 · SaaS platform · Webflow · five sites Intelligent Investing
↗ Result Qualified organic traffic doubled within 90 days.
The story The situation. Five product sites pulling in different directions, with tracking bolted on.
What I built. Rebuilt in Webflow, SEO built in. One system, five front doors.
Visit the site Related: the winback I ran for them → Take a closer look
How to judge these yourself.
Four checks for any website, mine included. Grab your phone and give it a go.
The phone test 0/4 Tick them off as you go. If any of mine fail, tell me. I’d love to know.
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